BUSN 2389 - Social Media Marketing

3 Credits
3 Class Hours

Explains, defines, illustrates, and applies the ways in which businesses can maximize their marketing efforts through the integration of social media with current marketing strategies. Covers salient methods of using social media networks and utilizes case studies to demonstrate what value and relationships look like on social media and what works. Finally, students get on various advertising platforms for social media and learn how to use them. Prerequisite(s): None

Semester Availability: Fall, Spring

Not part of a Tennessee Transfer Pathway

Syllabus