BUSN 2383 - Consumer Behavior

(Formerly MKT 2221 - Consumer Behavior)
3 Credits
3 Class Hours

A study of how consumer behavior influences the marketing manager’s decisions. Topics include the social, physiological, psychological, and environmental factors. Decision-making processes that have an effect on the purchasing and use of goods and services by individuals and households are included. Prerequisite(s): Level 2 placement in English and Reading; BUSN 2380 (Formerly MKT 2220)

Semester Availability: Spring

Not part of a Tennessee Transfer Pathway

Syllabus

Click here for course textbook information.