BUSN 2380 - Principles of Marketing

(Formerly MKT 2220 - Marketing)
3 Credits
3 Class Hours

Presents the practices and basic principles of marketing from origin to the ultimate consumer. Topics include the marketing mix, buyer behavior, organization and planning, channels of distribution, and promotion. Prerequisite(s): Level 2 placement in English and Reading.

Semester Availability: All

Not part of a Tennessee Transfer Pathway

Syllabus

Click here for course textbook information.