MKT 2221 - Consumer Behavior

3 Credits
3 Class Hours

A study of how consumer behavior influences the marketing manager’s decisions. Topics include the social, physiological, psychological, and environmental factors. Decision-making processes that have an effect on the purchasing and use of goods and services by individuals and households are included. Prerequisite(s): DSPR 0800, DSPW 0700 or equivalent skills, MKT 2220

Semester Availability: Spring

Not part of a Tennessee Transfer Pathway

Syllabus

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