MKT 2220 - Marketing

3 Credits
3 Class Hours

A study which presents information concerning the practices and basic principles of marketing from origin to the ultimate consumer. Topics include the marketing mix, buyer behavior, organization and planning, channels of distribution, and promotion. Prerequisite(s): DSPR 0800 and DSPW 0700 or equivalent skills

Semester Availability: Fall, Spring, Summer

Not part of a Tennessee Transfer Pathway

Syllabus

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