2015-2016 Catalog 
    
    Oct 20, 2020  
2015-2016 Catalog [ARCHIVED CATALOG]

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BUSN 2383 - Consumer Behavior


(Formerly MKT 2221 - Consumer Behavior)
3 Credits
3 Class Hours

A study of how consumer behavior influences the marketing manager’s decisions. Topics include the social, physiological, psychological, and environmental factors. Decision-making processes that have an effect on the purchasing and use of goods and services by individuals and households are included. Prerequisite(s): Level 2 placement in English and Reading ; BUSN 2380  (Formerly MKT 2220)

Semester Availability: Spring

Not part of a Tennessee Transfer Pathway

Syllabus

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