BUSN 2383 - Consumer Behavior
(Formerly MKT 2221 - Consumer Behavior)
3 Class Hours
A study of how consumer behavior influences the marketing manager’s decisions. Topics include the social, physiological, psychological, and environmental factors. Decision-making processes that have an effect on the purchasing and use of goods and services by individuals and households are included. Prerequisite(s): Level 2 placement in English and Reading ; BUSN 2380 (Formerly MKT 2220)
Semester Availability: Spring
Not part of a Tennessee Transfer Pathway
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