2015-2016 Catalog 
    
    Jan 21, 2021  
2015-2016 Catalog [ARCHIVED CATALOG]

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BUSN 2380 - Principles of Marketing


(Formerly MKT 2220 - Marketing)
3 Credits
3 Class Hours

Presents the practices and basic principles of marketing from origin to the ultimate consumer. Topics include the marketing mix, buyer behavior, organization and planning, channels of distribution, and promotion. Prerequisite(s): Level 2 placement in English and Reading .

Semester Availability: All

Not part of a Tennessee Transfer Pathway

Syllabus

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