2019-2020 Catalog 
    
    Jun 19, 2019  
2019-2020 Catalog
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BUSN 2380 - Principles of Marketing


3 Credits
3 Class Hours

Presents the practices and basic principles of marketing from origin to the ultimate consumer. Topics include the marketing mix, buyer behavior, organization and planning, channels of distribution, and promotion. Prerequisite(s): Level 2 placement in English and Reading .

Semester Availability: All

Syllabus

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Click here for Spring 2019 course scheduling information.




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