2019-2020 Catalog 
    
    Apr 24, 2024  
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2019-2020 Catalog [ARCHIVED CATALOG]

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BUSN 2380 - Principles of Marketing

3 Credits
3 Class Hours

Presents the practices and basic principles of marketing from origin to the ultimate consumer. Topics include the marketing mix, buyer behavior, organization and planning, channels of distribution, and promotion. Prerequisite(s): Level 2 placement in English and Reading .

Semester Availability: All

Syllabus

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