2017-2018 Catalog 
    
    Dec 13, 2018  
2017-2018 Catalog [ARCHIVED CATALOG]

[Add to My Catalog]

BUSN 2389 - Social Media Marketing


3 Credits
3 Class Hours

Explains, defines, illustrates, and applies the ways in which businesses can maximize their marketing efforts through the integration of social media with current marketing strategies. Covers salient methods of using social media networks and utilizes case studies to demonstrate what value and relationships look like on social media and what works. Finally, students get on various advertising platforms for social media and learn how to use them. Prerequisite(s): None

Semester Availability: Fall

Not part of a Tennessee Transfer Pathway

Syllabus

Click here for course textbook information.


Click here for Spring 2019 course scheduling information.




[Add to My Catalog]