BUSN 2380 - Principles of Marketing
3 Class Hours
Presents the practices and basic principles of marketing from origin to the ultimate consumer. Topics include the marketing mix, buyer behavior, organization and planning, channels of distribution, and promotion. Prerequisite(s): Level 2 placement in English and Reading .
Semester Availability: All
Not part of a Tennessee Transfer Pathway
Click here for course textbook information.
Click here for Fall 2017 course scheduling information.
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