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Nov 21, 2024
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BUSN 2380 - Principles of Marketing
(Formerly MKT 2220 - Marketing)
3 Credits
3 Class Hours
Presents the practices and basic principles of marketing from origin to the ultimate consumer. Topics include the marketing mix, buyer behavior, organization and planning, channels of distribution, and promotion. Prerequisite(s): Completion of all Learning Support competencies for reading and writing.
Semester Availability: All
Not part of a Tennessee Transfer Pathway
Syllabus
Click here for course textbook information.
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