Visual Communications - Graphic Design Concentration, A.A.S.

Associate of Applied Science Degree (A.A.S.) with a concentration in Graphic Design, Multimedia Design, Photography, Web Design
Contact Information: Program Office 615-353-3531, Program Site

The Visual Communications program provides a strong technical foundation to prepare students for visual media careers.

The Visual Communications program fosters a creative learning environment where students have access to state-of-the-art equipment, current software, instruction, and strong technical foundations in a variety of visual media fields. Students are challenged to expand and refine problem-solving skills while participating in real-life class projects and job situations in preparation for success in the workforce.

Students learn design principles, current imaging technology, business practices, and portfolio development. The specific concentrations prepare students for careers in photography, print, web, or multimedia industries.

Graduates of the program should be able to:

• Demonstrate technical proficiency of hardware and software applications related to discipline;
• Exhibit creative and conceptual visual skills and craft through creative problem-solving;
• Demonstrate time management skills by meeting deadlines;
• Create a portfolio or comprehensive final project that is displayed in a professional manner; and
• Demonstrate knowledge of business issues relevant to the Visual Communications industry.

Special Requirements

Our courses are designed with the expectation that entering students possess fundamental computer skills, including the ability to:

• Save files to specific destinations;
• Navigate drive directories;
• Write to a hard drive or flash drive;
• Type effectively;
• Edit text in a word processing program; and
• Send email with attachments.

Students lacking typing skills are encouraged to complete ADMN 1302.

Grading Policy

A grade of “C” or above must be earned in all COM and PHO courses to meet prerequisite and graduation requirements.

Transfer/Advising

The A.A.S. degree is designed to prepare a student for employment upon graduation. Some universities, at their discretion, accept some technical courses for transfer. A student who plans to transfer to a university should consult his/her advisor and the receiving university about transfer and articulation policies. Failure to do so could result in loss of transfer credits.

Notice of Right to Retain Student Work

The Visual Communications program reserves the right to retain copies of selected examples of student work for teaching purposes, promotional purposes, and as a part of its permanent collection.

The Graphic Design Concentration includes theory of traditional design in the evolving computer environment for illustration, image manipulation, and electronic publishing.

Graduates of the program should be able to:

• Demonstrate knowledge of typography and design;
• Apply principles of color and value relationships;
• Convey an intended message through visual means; and
• Demonstrate working knowledge of industry standard software.

Career Opportunities

• Production Artist
• Entry-level Graphic Designer
• Printing Customer Service Representative

• Humanities/Fine Arts Elective 3 Credits

• Natural Sciences* 4 Credits
  OR
• Mathematics Elective* 3 Credits

• Social/Behavioral Sciences Elective* 3 Credits

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Part-time students are encouraged to consult with their advisors for a suggested schedule of classes.

Additional course requirements: The Tennessee Board of Regents requires that students either demonstrate the appropriate skill levels in math, reading, and/or writing before enrolling in college-level courses or enroll in appropriate co-requisite experiences with college-level courses to develop competency in those skills while performing college-level work. ACT/SAT scores, classic ACCUPLACER test scores, next-generation ACCUPLACER test scores, or other relevant information determine whether a student needs to enroll in co-requisite courses in math, reading, and/or writing (English).

Cooperative work experience can be an important addition to a student’s formal classroom work. Co-op courses may substitute for technical courses with the prior approval of the instructor. The Career Services Office will provide the correct course numbers.

 

* This course is part of the general education core.