2013-2014 Catalog 
    
    May 21, 2019  
2013-2014 Catalog [ARCHIVED CATALOG]

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MKT 2220 - Marketing


3 Credits
3 Class Hours

Presents the practices and basic principles of marketing from origin to the ultimate consumer. Topics include the marketing mix, buyer behavior, organization and planning, channels of distribution, and promotion. Prerequisite(s): Completion of all Learning Support competencies for reading and writing.

Semester Availability: All

Not part of a Tennessee Transfer Pathway

Syllabus

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