2011-2012 Catalog 
    
    Mar 23, 2019  
2011-2012 Catalog [ARCHIVED CATALOG]

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MKT 2220 - Marketing


3 Credits
3 Class Hours

A study which presents information concerning the practices and basic principles of marketing from origin to the ultimate consumer. Topics include the marketing mix, buyer behavior, organization and planning, channels of distribution, and promotion. Prerequisite(s): DSPR 0800  and DSPW 0700  or equivalent skills

Semester Availability: Fall, Spring, Summer

Not part of a Tennessee Transfer Pathway

Syllabus

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Click here for Spring 2019 course scheduling information.




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